Horst Lüning

Horst Lüning, a studied aerospace engineer, has been shaping the leading online mail order company Whisky.de for 30 years. In addition to being responsible for IT infrastructure and marketing, he has established himself as an influencer on YouTube over the last 10 years. With the channels Whisky.de, Whisky.com and UnterBlog, he reaches over 160,000 subscribers and published an impressive 5,000 videos on topics from business, investments, high-tech and environmental protection.

Horst Lüning has had an impressive professional journey, which is characterized by in-depth training and diverse expertise in the automotive and manufacturing industries. As a qualified aerospace engineer, he laid the foundation for his technical career, which he expanded through part-time further training in business administration and studying as a dialogue marketing specialist at the vocational academy.

Horst Lüning's professional career took him through various positions in the automotive industry, both as an employee and as a self-employed person. He gained valuable experience before working as an IT outsourcing manager in the manufacturing industry.

Horst Lüning has had a significant influence on the online mail order company Whisky.de for 30 years now. During this time, he was not only responsible for the company's IT infrastructure, but also made a significant contribution to marketing. His many years of expertise and passion for whiskey are reflected not only in the successful business of Whisky.de, but also in his involvement on the social media platform YouTube.

Horst Lüning has been active on YouTube for around a decade and runs the channels Whisky.de, Whisky.com and UnterBlog. With an impressive 5,000 videos, he has established himself as an influencer and, together with these channels, reaches over 160,000 subscribers and an impressive 60 million views.

Particularly noteworthy is his work in the UnterBlog, an entrepreneurial blog aimed at economically active users with an interest in self-employment, business, investments, high-tech and environmental protection. Here Horst Lüning leads a decisive fight against disinformation and campaigns against business bashing and the denigration of the free economy. His pursuit of enlightenment and the provision of in-depth information make him a modern thought leader and activist in the digital corporate world.