Conclusion

The influence of chill filtration, on the quality of Whisky is merely a marketing claim. Neither can the participants identify the filtration method, nor is the quality rated better.

https://www.whisky.com/Instead of falling for the argument of non chill filtration the consumer should better aim for an additional maturation in ex-Sherry or Wine casks. Here an improved quality rating is statistically measurable.

Whether a consumer should look to peated Whisky is everybody's personal choice. Since different sample sets were provided, each participant could decide for themselves. This selection showed the slightly better-rated quality of the peated samples versus the unpeated samples.